Our Expertise
What we excel at
Our global hands-on experience at your service
Sales
Develop winning sales strategies and gear operational excellence
Marketing
Grow your brands and get deeper insights into your consumers and shoppers
Business Strategy
From high-level strategy to operational execution and capability development
Our Products & Services
Proven Commercial Solutions
WHO
WE ARE
Tassos Vavladellis
Founder & Managing Partner
Tassos is the Managing Partner of Hermes Consulting that delivers cutting-edge Marketing, Sales and Business Strategy solutions.
He has led billion-dollar brands and spearheaded strategic vision, innovation and transformation programs for 36 countries in Procter & Gamble, Nestlé and Heineken.
He has successfully held global strategic and hands-on operational roles, honing his expertise in complex matrix businesses and multi-stakeholder situations.
Tassos holds an MBA from Warwick Business School, UK and a Master’s degree inMechanical and Aeronautical Engineering from the University of Patras, GR.
Specialties:
• Marketing Strategy & Fundamentals
• Innovation Strategy
• Shopper transformation
• Category & share growth
• Capability Development
• Workshop design & facilitation
LinkedIn: linkedin.com/in/tassosvavladellis
Filip Rabuzin
Partner, RGM & Business Intelligence Lead
Filip is a Revenue Growth Management expert with 15+ years’ experience in FMCG, hospitality, e-commerce and Business Intelligence as both board member and independent consultant.
His RGM playbook, integrating category & portfolio strategy, pricing architecture and trade-terms optimisation, has since unlocked 3.5 × EBITDA in mature portfolios and 10 × EBITDA in turn around assignments for Central European beverage players.
Now heading the RGM practice at Hermes Consulting, he specialises in pricing strategy and data-driven commercial planning.
Filip blends strategic acuity with hands-on execution to turn insights into rapid and sustainable value creation.
Specialties:
• Revenue Growth Management
• Business Intelligence
• Marketing Strategy
• Marketing Operations
• Category & share development
LinkedIn: linkedin.com/in/filiprabuzin
His RGM playbook, integrating category & portfolio strategy, pricing architecture and trade-terms optimisation, has since unlocked 3.5 × EBITDA in mature portfolios and 10 × EBITDA in turn around assignments for Central European beverage players.
Now heading the RGM practice at Hermes Consulting, he specialises in pricing strategy and data-driven commercial planning.
Filip blends strategic acuity with hands-on execution to turn insights into rapid and sustainable value creation.
Specialties:
• Revenue Growth Management
• Business Intelligence
• Marketing Strategy
• Marketing Operations
• Category & share development
LinkedIn: linkedin.com/in/filiprabuzin
Ivan Saldaña Varela
Partner, Sales Strategy & Organisation Lead
Ivan is a VP Sales and General Manager with an outstanding track record of busines ssuccesses throughout a 2.5-decade long career at PepsiCo and Heineken.
His extensive FMCG experience and his expertise in company-wide transformation projects, is coupled with an uncanny ability to identify and exploit market opportunities, while designing and deploying strategic solutions at a Global and local level.
Ivan has worked in optimizing distribution networks, prioritizing customer channels, deciding the best route to market and deciding on the key levers that influence the revenue management mix.
Specialties:
• Sales Strategy
• Route to Market
• Channel Strategy
• Salesforce design and optimization
• Commercial bench marking
• Distribution Management
LinkedIn: linkedin.com/in/ivan-saldana-varela/
His extensive FMCG experience and his expertise in company-wide transformation projects, is coupled with an uncanny ability to identify and exploit market opportunities, while designing and deploying strategic solutions at a Global and local level.
Ivan has worked in optimizing distribution networks, prioritizing customer channels, deciding the best route to market and deciding on the key levers that influence the revenue management mix.
Specialties:
• Sales Strategy
• Route to Market
• Channel Strategy
• Salesforce design and optimization
• Commercial bench marking
• Distribution Management
LinkedIn: linkedin.com/in/ivan-saldana-varela/
Greg Wight
Co-Founder and Global COO of Shopper1st
Greg is the Co-Founder of Shopper1st, a company specializing in identifying subconscious shopping behavior insights into commercial wins for Retailers and Brands.
Greg has been a member of both P&G and J&J’s Global Shopper Teams and has over 20yrs of commercial experience in integrating shopper thinking into Go-to-Market plans.
LinkedIn: linkedin.com/in/gregwight/
Greg has been a member of both P&G and J&J’s Global Shopper Teams and has over 20yrs of commercial experience in integrating shopper thinking into Go-to-Market plans.
LinkedIn: linkedin.com/in/gregwight/
Julie Dunn Walker
Co-Founder and CEO of Shopper1st
Julie is the Co-Founder and CEO of Shopper1st, a North American research and strategy firm that has helped brands and retailers grow +10% to 70% through improved packaging, shelving, signage and claims.
Julie honed her craft over 27 years at Procter & Gamble and Advantage Solutions, leading channel sales teams and partnering with the largest US retailers to develop and implement commercial solutions that sustainably grew both brand and category sales.
LinkedIn: linkedin.com/in/juliedunnwalker/
Julie honed her craft over 27 years at Procter & Gamble and Advantage Solutions, leading channel sales teams and partnering with the largest US retailers to develop and implement commercial solutions that sustainably grew both brand and category sales.
LinkedIn: linkedin.com/in/juliedunnwalker/
Jayant Rajpurohit
Founder and CEO, Palira Inc.,Chief Analytics Officer, Shopper1st
Jayant is an experienced leader in data, analytics, and digital transformation. Adept in leading global teams and initiatives that help businesses make data driven decisions and intelligent strategies across Consumer / CPG, Nutrition and Healthcare industry (international and US business).
Jayant has a decade of experience as part of marketing leadership teams at Abbott Nutrition,Abbott Transfusion, SFI Health and Henkel. Across these organizations he led Advance Analytics, Insights, and Omni-Channel Strategy functions successfully with demonstrated results.
LinkedIn: linkedin.com/in/jayant-rajpurohit
Jayant has a decade of experience as part of marketing leadership teams at Abbott Nutrition,Abbott Transfusion, SFI Health and Henkel. Across these organizations he led Advance Analytics, Insights, and Omni-Channel Strategy functions successfully with demonstrated results.
LinkedIn: linkedin.com/in/jayant-rajpurohit
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Why us
What makes us uniquely qualified to support you
We have been in your shoes, implementing in real life under imperfect conditions.
We deliver unbeatable value through bespoke solutions with direct business impact.
We get things done and we get them right, fast.
Client Testimonials
What our clients say about us
"Hermes Consulting exceeded our expectations.... They engaged deeply with our management and business teams created trust, fostered collaboration, and ensured lasting impact across the organization."
"Hermes Consulting exceeded our expectations. They brought clarity to our long-term planning and EMEA strategy while seamlessly managing operational complexities. Their ability to engage deeply with our management and business teams created trust, fostered collaboration, and ensured lasting impact across the organization. They've been true partners in every sense."
(Managing Director, EMEA)
"Hermes Consulting truly understood our business... Smart, disciplined, and knowledgeable, with a flexible and pragmatic approach and mindset."
"Hermes Consulting are a very solid, pragmatic and challenging partner to work with. They truly understood our business; they built a great relationship with our multifunctional team and prompt them to look at challenges with a different perspective. They can definitely contribute both at content and process level, and you will see them very soon as part of the extended team. Smart, disciplined, and knowledgeable, with a flexible and pragmatic approach and mindset."
(Marketing Director, EMEA)
"Really enjoyed your moderation Tassos and Filip – very competent and focused todrive growth in our organization! Looking forward to work with you again."
(Head of Operational Excellence, EMEA)
PARTNER NETWORK
