Shopper Transformation
Maximize the impact of your brand and sales assets, by influencing purchase decisions at every step of the shopper journey
in collaboration with
Are you maximizing your in-store potential?
1
UNDERSTAND
Shopper Design is the greatest missed opportunity in modern commerce
2
SHAPE
Over 70% of purchase decisions are made in-store (physical or digital).
Gain a distinct competitive advantage by understanding and influencing shoppers
Our Shopper Design Toolbox
89% success rate of growing Brand Share vs. competition
Launch Simulator
Οptimise a new launch or grow a stagnant business, even with a flat budget
Applying Shopper Design principles to our clients’ businesses results in
• Higher Brand Share
• Improved Marketing ROI
• Enhanced Equity Metrics.
+41% Brand Share vs. competition
Claims Engine
Develop winning claims to maximize brand choice and grow your share
Find the most engaging claims for your most important shopper targets
Identify which claims help you source the most volume from your competitors’ most valuable shoppers
Get guidelines on how to activate claims on packaging and in-store
Optimize visual impact, engagement and equity
Packaging Optimizer AI
Packaging designed to win, with cutting-edge AI
Shelf heatmap analysis to optimize shelf-presence
Conjoint analysis to identify preferred packaging elements
Masterbrand Architecture to ensure consistency