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Sales Compass

Assess and develop your sales organisation, through comprehensive in-market audits and tailored analyses

Do you have the ambition to shape your category?

Stop buying your market share

Connecting people and processes

Shape

What you get with Sales Compass

Assess your sales organisation and benchmark in-market execution

Understand your strengths & weaknesses

Diagnose root causes of inefficiencies & ineffectiveness

Prioritise your needs and actions

Develop commercial plans based on gap analysis, ensuring sales teams’ commitment

Create a 3-year development plan

Align your development roadmap with your commercial and organizational needs

Leverage global best practices and establish a common commercial language

Process

PREPARATION 1

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Self-assessment materials

Εvidence requirements

Τeam definition

PREPARATION 2

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Self-assessment working session

SELF EVALUATION

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Review final self-assessment

Evidence collection

AUDIT PREP

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Schedule and routing

Sales team contacts

COUNTRY AUDIT

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In-market audit

Initial analysis discussed locally

ANALYSES & RECO

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Gap analysis

Prioritisation

Development roadmap

Recommendations

Wk -4

Wk -3

Wk -2

Wk -1

Audit week

Wk +1

See also

Category & Share Accelerator

Grow your category and gain disproportionate market share

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RGM

Price, promo & trade terms optimisation, powered by Daedalus PrimeTM

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Shopper Design

Converting shopper potential into competitive advantage

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Consulting Services

Tailored consulting services transforming your business

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